Where every agent sits
Five behaviour states down, value across. Tier and value are merged into one grade taking the higher of the two, so a Silver agent on High value reads as High. Never-booked agents get their own column and still place on the search ladder.
| Behaviour | Never Booked | Silver or Low | Gold or Medium | Platinum or High | Row total |
|---|
Switch to Detailed above to split each column back into loyalty tier and value band, and to see lapsing risk, the rescue cut and the never-booked cross-tab.
The grid
Ever-booked agents. Blue cells show agents and best-year TTV by tier; the amber column shows how much of that value band's TTV sits on agents behind their own rhythm.
| Behaviour | Best TTV | Silver | Gold | Platinum | At risklapsing vs own rhythm |
|---|
The rescue cut
Risk totalled by value band across all three tiers — the audience a high-value rescue would actually target.
Never booked
Tenure against search recency. Tenure does not determine the search band, so this is a real cross-tab — long-tenure agents searching this month are the group worth finding.
| Days since last search | New · under 6mo | Old · 6mo+ | Total |
|---|
Summary waterfall: booked ≤30d (with or without a search) → searched ≤30d, no booking → last booking 31–90d ago → searched 31–90d ago, no booking → neither within 90d. Each agent lands in the first row they match, so the five rows are a clean partition of the whole base.
Grade is the higher of loyalty tier and best-year value band — Silver/Low = 1, Gold/Medium = 2, Platinum/High = 3. Where the two disagree it is almost always the value band that pulls an agent up — a Silver who once booked big reads as High, which is the behaviour the merge is there to protect.
Behaviour waterfall: searched ≤30d & booked ≤30d → searched ≤30d, no booking → booked ≤30d without searching → no search ≤30d but booked ≤90d → searched ≤90d, no booking → neither within 90d. Each agent lands in the first row they match.
"Not measured" appears where fewer than 60% of a band's agents have a computable MedianGapDays and none carry the lapsing flag. It means the rhythm calculation cannot reach those agents — not that they are safe. Those rows are governed by the fixed 90-day windows instead.
Best-year TTV is the better of trailing-12 and prior-12 revenue. At risk is exposure, not forecast loss.